Wick Allison’s Raspberry Secret Is Out
Every month, with the publication of each new issue of D Magazine, I write a letter to our good, strong advertisers. I let them know what’s going on at the magazine, the reasoning behind some of our editorial decisions, that sort of thing. This month, I explained how a raspberry came to grace our December cover. You see, that raspberry in the lower left-hand corner doesn’t really exist. Or it didn’t exist when Kevin Marple took the picture of the cake from Sissy’s. We dropped it into the image digitally. Why? Here’s how I explained it to our advertisers:
What happened was, creative director Todd Johnson and I were working on the cover when the owner of D Magazine, Wick Allison, strolled into Todd’s office.
Todd and I rolled our eyes and made exasperated noises like 14-year-old girls who’d just been asked to put away all the clothes on their bedroom floor.
“Wick,” Todd said, “we can’t just drop a raspberry on the photo. The cake doesn’t come with a raspberry.”
