Crystal Pepsi - Wikipedia
Crystal Pepsi is a clear cola soft drink made by PepsiCo. It was initially released in the United States and Canada from 1992 to 1994, with brief re-releases throughout the mid-2010s. It was briefly sold in the United Kingdom and Australia. The product's original market life was intentionally sabotaged by competitor Coca-Cola, in a "kamikaze" plan to create and market the diet soda Tab Clear as its competitor to Crystal Pepsi, in an attempt to mislead the public into believing that Crystal Pepsi was a diet soda. Crystal Pepsi is notable for a revival in public interest by the public decades later, leading to a corporate response, with the drink being re-released several times in the mid-2010s. Its flavor was largely similar to standard Pepsi, with the absence of caramel color allegedly making the drink less "acidic" tasting.[1][2]
In the early 1990s, a marketing fad called the Clear Craze equated clarity with purity. This began with the reintroduction of Ivory soap, which had a marketing slogan of "99 and 44/100 percent pure", adapted from its classic milky solution.[3] Crystal Pepsi was marketed as a caffeine-free "clear alternative" to normal colas.[4] Its marketing slogan was "You've never seen a taste like this".[3]
