Laurence Canter and Martha Siegel
Laurence A. Canter (b. June 24, 1953) and Martha S. Siegel (April 9, 1948 – September 24, 2000) were partners in a husband-and-wife firm of lawyers who posted the first massive commercial Usenet spam on April 12, 1994. This event came shortly after the National Science Foundation lifted its unofficial ban on commercial speech on the Internet,[citation needed ] and it marks the end of the Net's early period in some views, when the original netiquette could still be enforced.
Canter and Siegel were not the first Usenet spammers. The "Green Card" spam, however, was the first commercial Usenet spam, and its unapologetic authors are seen as having set the precedent for the modern global practice of spamming.[1]
In early 1994, Canter and Siegel contracted with Leigh Benson to write a program to advertise on Usenet, but Benson was unable to write their software. In April 1994 they used a Perl script written by a Phoenix programmer, known only as "Jason", to generate advertisements for their service of enrolling people in a "green card lottery". This US government program allocates a limited quantity of "green cards" to certain non-citizens, allowing them to stay and work in the country. The two lawyers offered to do the necessary paperwork for a fee.[citation needed ]
Canter and Siegel sent their advertisement, with the subject "Green Card Lottery – Final One?", to at least 5,500 Usenet discussion groups, an enormous number at the time.[2] Rather than cross-posting a single copy of the message to multiple groups, so a reader would only see it once (considered a common courtesy when posting the same message to more than one group), they posted it as separate postings in each newsgroup, so a reader would see it in each group they read. Their internet service provider, Internet Direct, received so many complaints that its mail servers crashed repeatedly for the next two days; it promptly terminated their service.[2] Despite the ire directed at the two lawyers, they posted another advertisement to 1,000 newsgroups in June 1994.[3] This time, Arnt Gulbrandsen put together software "cancelbot" to trawl Usenet and kill their messages within minutes.[4] The couple claimed in a December 1994 interview to have gained 1,000 new clients and "made $100,000 off an ad that cost them only pennies".[citation needed ]
