Sea-Monkeys is a marketing term used to refer to brine shrimp (Artemia) that are sold as novelty aquarium pets. Developed in the United States in 1957[1] by Harold von Braunhut, they are sold as eggs intended to be added to water, and almost always come bundled in a kit of three pouches and instructions. Sometimes a small tank and/or supplementary pouches may also be included with the product. The product was heavily marketed in the 1960s and 70s, especially in comic books, and remains a presence in popular culture.[2]
Ant farms had been popularized in 1956 by Milton Levine.[3] Harold von Braunhut invented a brine-shrimp-based product the next year, 1957.[3] Von Braunhut collaborated with marine biologist Dr. Anthony D'Agostino to develop the proper mix of nutrients and chemicals in dry form that could be added to plain tap water to create an accommodating habitat for the shrimp to thrive. Von Braunhut was granted a patent for this process on July 4, 1972.[4]
They were initially called "Instant Life" and sold for $0.49,[5] but von Braunhut changed the name to "Sea-Monkeys" in 1962. The new name was based on their salt-water habitat, together with the supposed resemblance of the animals' tails to those of monkeys.[6]