White Coke - Wikipedia

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2023-09-18 14:30:02

White Coke (Russian: Бесцветная кока-кола , tr. Bestsvetnaya koka-kola , lit. "colorless Coca-Cola") was a clear variant of Coca-Cola produced in the 1940s at the request of Marshal of the Soviet Union Georgy Zhukov. Like other clear colas, it had the same flavor as the original, virtually unchanged by the absence of caramel coloring.

Zhukov was introduced to Coca-Cola during, or shortly after, World War II by his counterpart in Western Europe, Dwight D. Eisenhower, who was also a fan of the drink.[2] As Coca-Cola was regarded in the Soviet Union as a symbol of American imperialism,[3] Zhukov was apparently reluctant to be photographed with or reported as consuming such a product. According to journalist Tom Standage, without corroborating sources, Zhukov later asked whether Coca-Cola could be manufactured and packaged to resemble vodka.[1][4]

Marshal Zhukov reportedly made this inquiry through General Mark W. Clark, commander of the US sector of Allied-occupied Austria, who passed the request on to US President Harry S. Truman. The President's staff contacted James Farley, chairman of the Board of the Coca-Cola Export Corporation. At the time, Farley was overseeing the establishment of 38 Coca-Cola plants in Southeast Europe, including Austria. Farley delegated Zhukov's special order to Mladin Zarubica, a technical supervisor for the Coca-Cola Company,[5] He had been sent to Austria in 1946 to supervise establishment of a large bottling plant. Zarubica found a chemist who could remove the coloring from Coca-Cola.

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