Kindle Colorsoft review: The missing link in Amazon’s ereader lineup
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Well, it finally happened. After years of waiting and requests, Amazon debuted the $280 Kindle Colorsoft, its first ereader with a color display. The company’s ereaders have dominated this space since the original Kindle came out 17 years ago, but in this case, it feels like Amazon is playing catch-up. Color E Ink displays aren’t novel: we’ve tested and reviewed a number of color ereaders and E Ink tablets from Kobo, Boox and reMarkable in recent years. But Amazon is essentially trying to pull an Apple with the Colorsoft: with claims that color E Ink technology just wasn’t good enough to put into a Kindle until now, Amazon’s promising the Colorsoft gets this implementation right thanks in part to the custom tweaks it made to the display. And, unsurprisingly, Amazon’s ready to charge you a premium for it. So is it all it’s cracked up to be? As you might suspect, the answer isn’t as simple as yes or no.
Let’s get the tech details squared away first. The Kindle Colorsoft’s seven-inch screen is based on E Ink Kaleido 3 technology, but a representative from the Kindle team explained to me that they developed a custom display stack for this device. That means they made quite a few changes to the tech in order to achieve things like higher-contrast pigments and improved speeds overall. The Colorsoft’s custom oxide backplane uses 24 driving volts to move pigments around more quickly and it helps those pigments appear with better contrast. Nitride LEDs enhance colors and brightness, and a custom coating in between the display’s layers helps focus light through each pigment so there’s less color mixing. Some of the same tech helps make page-turns quicker and supposedly reduces excessively noticeable screen refreshing when you go from one color page to another, or pinch-and-zoom on an image.
