At Evil Martians, we advocate and build for startups on Rails, and we also know Ruby and Rails give teams a productivity boost and competitive edge. H

Keeping Rails cool: the modern frontend toolkit

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2024-12-12 09:00:02

At Evil Martians, we advocate and build for startups on Rails, and we also know Ruby and Rails give teams a productivity boost and competitive edge. However, we’re also aware of what these startups struggle with the most: frontend. In this post, we share our “silver toolkit” for dealing with it!

The overarching frontend story of Rails feels like the classic One Thousand and One Nights, an epic tale compiled over hundreds of years (in other words, it’s not a short one).

But it only takes 6 words to tell the frontend story for Rails in 2025. And those 6 words? “Cooling down Hot Wires with Inertia.” That little story serves as a better touchpoint for startup teams, those both lean and meticulous.

At Evil Martians, we advocate and build for startups on Rails–these are small teams making a huge impact by building superior products—and winning markets with them. We know exactly why startups choose Rails (see my keynote)—despite the lack of buzz. We also know how Ruby and Rails give teams a productivity boost and competitive edge.

So, we’ve spent the last 2 years searching for the next frontier of productivity for Rails frontend: trying out tools, gems, patterns, working with dozens of customers, and building and contributing to open source.

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