Is AI the start of the truly creative human? Is AI the start of the truly creative human?
Putting technology at the heart of the global EY organization across service lines and markets. Neural networks pioneer. Innovator. AI and machine learning thought leader. Former elite athlete.
S ince the dawn of the first industrial revolution, machines have largely been used to improve efficiency. We’ve now entered the Fourth Industrial Revolution – an era in which machines will become smart, self-optimizing themselves and the systems in which they operate. It’s a shift that’s shaping many of the megatrends (pdf) we’ve identified that are in turn changing how the world works.
Some have seen this as the rise of the robots – a dystopian future of mass unemployment and dehumanization as intelligent machines do away with the need for people.
But history suggests that while new technologies may end the need for human involvement in some tasks, it will usually also enable the creation of entirely new jobs – even entirely new industries. The challenge isn’t the technology – it’s to be creative in reimagining how to use it to generate fresh opportunities, value and growth.
