Chapter 2: The Proposal | Ed2592 Press

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2021-06-14 21:00:08

In some respects, the proposal is the most important and difficult phase of the entire project. Once you have done the work of identifying your audience and clearly conceiving a purpose for your book–incarnating that purpose in a detailed outline and formulating a realistic schedule for the work–there is nothing left but straightforward execution. And that execution will be much simpler for the fact that you have thought through the issues in advance. It is no longer a matter of worrying about broad questions of content or approach, but simply of capturing preconceived content in the best words possible.

We aren’t asking for statements of high formality. But we do look for evidence of good writing ability, attention to detail, and mastery of both subject and context–as well as a realistic appreciation of the task’s challenges.

When people buy your book, it will be with some purpose in mind. Your book must, above all, be useful. Books simply describing a particular technology tend to be superseded by other, more practical books. If you can really tell people things that save them time and trouble, the book itself is cheap.

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