The risks and harms that are associated with hyper-targeted online ads have been widely documented. Yet, the same amount of attention has not be

How online ads discriminate

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2021-06-26 06:30:05

The risks and harms that are associated with hyper-targeted online ads have been widely documented. Yet, the same amount of attention has not been shown to the many ways in which harms and risks of online advertising are unequally distributed, and how targeted online advertising can have discriminatory effects. This is the focus of EDRi’s newly launched report.

The risks and harms that are associated with hyper-targeted online ads have been widely documented. Yet, the same amount of attention has not been shown to the many ways in which harms and risks of online advertising are unequally distributed, and how targeted online advertising can have discriminatory effects. This is the focus of EDRi’s newly launched report.

“The pandemic has had a devastating effect on people struggling with eating disorders, and media reports show that those who are in recovery or struggling with an eating disorder are finding diet ads on platforms like TikTok or Instagram distressing.”

The first online banner ad appeared in 1994, which worked similar to billboards that appear next to highways, or advertising pages in print magazines. Much has changed since then. Today, hyper-targeted online ads have become ubiquitous. They appear in social media stories, in social media feeds, in video content, on apps, next to news stories and on a significant share of the world’s websites, blogs and publishers’ sites.

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