A new Federal Trade Commission (FTC) report confirms what EFF has been warning about for years: tech giants are widely harvesting and sharing your personal information to fuel their online behavioral advertising businesses. This four-year investigation into the data practices of nine social media and video platforms, including Facebook, YouTube, and X (formally Twitter), demonstrates how commercial surveillance leaves consumers with little control over their privacy. While not every investigated company committed the same privacy violations, the conclusion is clear: companies prioritized profits over privacy.
While EFF has long warned about these practices, the FTC’s investigation offers detailed evidence of how widespread and invasive commercial surveillance has become. Here are key takeaways from the report:
The FTC report confirms that companies collect data in ways that far exceed user expectations. They’re not just tracking activity on their platforms, but also monitoring activity on other websites and apps, gathering data on non-users, and buying personal information from third-party data brokers. Some companies could not, or would not, disclose exactly where their user data came from.