A couple of weeks ago, GM CEO Barra promised that the canceled GMC Hummer EV and Cadillac Lyriq unveilings would happen “in the not too distant future.” The date for the first of those two events was announced today: the virtual debut of the Lyriq will be held on Thursday, August 6, 2020, at 7 p.m. ET. It will be broadcast on the Cadillac media website.
Building on more than a century of innovation, the Cadillac Lyriq marks the beginning of a new chapter for the brand – one that is all-electric and redefines the boundaries and limits of mobility and connectivity.
The two-row Lyriq utility vehicle will be Cadillac’s first pure-electric vehicle. It’s scheduled for production in China first in 2021 before arriving in the US in 2022.
As examples of innovation, Cadillac pointed to the brand’s use of a curved OLED dashboard screen, AKG audio, and Super Cruise assisted-driving.
In a video that accompanied the announcement of August 6 for the debut, the poetic narration talks about “newfound freedom” while showing an image of hands-free driving.