Ford raises 2023 F-150 Lightning Pro price by $5K amid ongoing supply chain disruptions
Ford is raising the price of its base electric truck model, the F-150 Lightning Pro, by $5,000 as the automaker fights through lingering supply chain disruptions and rising input costs.
A day after releasing its September US sales report, which showed significant interest (+197.3% YOY) in the automaker’s electric vehicles, Ford says it will be raising the Ford F-150 Lightning Pro prices, according to a report from Reuters.
Although EV sales are rising quickly, Ford has struggled to keep up with demand. Ongoing supply chain issues (initially created by the pandemic and worsened through lockdowns in China) continue to be a problem across the industry as automakers race to meet the growing demand for electric vehicles.
The inflation that we’re seeing, that’s going to continue to run through. And we’re seeing that, across the board, you know, from material cost, freight, fuel costs, et cetera. So, we see that continuing, and that’s up.
Like much of the auto industry, Ford has increasingly been leaning into preorders for its electric models, creating pent-up demand.
