How a Surprising Partnership Between Disney and Walmart Highlights the Future of Digital Advertising
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On May 8, a news release confirmed a partnership between two seemingly unlikely candidates: The Walt Disney Company (DIS -0.01% ) and Walmart (WMT 0.07% ) . The former is one of the great media companies; the latter is the world's largest retailer. And yet, the two can help each other out when it comes to digital advertising.
