Symbols and signs that are seemingly so established and universal that they are thought of as self-evident may, in fact, not be all that obvious after

Existential angst and experience design in Russia

submited by

Style Pass

2021-06-11 11:30:07

Symbols and signs that are seemingly so established and universal that they are thought of as self-evident may, in fact, not be all that obvious after all. Humans have indeed communicated with visual concepts for thousands of years. Now that communication is required to work universally across societies, the experience of what and how we communicate has never been more relevant.

As my colleague Mario recently delved into in a detailed piece on semiotics in design we use signs to circumvent the obstacles language presents us with, to inform or increase the usability of a product or action, ultimately aiming to make things simpler for people. We design these so well, that we take the ‘commonly understood’ for granted. We shouldn’t…

Recently, I was fortunate to spend time in Russia. Moscow in particular gave me plenty to muse over from an experiential point of view. In this piece I’ll share one quip about why designing communication with meaning in mind can have such an impact over the experience people have.