X (formerly Twitter) users are leaving in droves to the social media site Bluesky—here’s why they’re leaving, and why they might not stay away.

The X (Twitter) Exodus To Bluesky, Explained

submited by

Style Pass

2024-11-23 14:00:07

X (formerly Twitter) users are leaving in droves to the social media site Bluesky—here’s why they’re leaving, and why they might not stay away.

“X,” the site formerly known as Twitter, has been bleeding users (and advertisers) since Elon Musk took over the site and made many unpopular changes.

The slow migration has exploded into an exodus to Bluesky, a competing microblogging platform that now boasts 20 million users, with a large number of celebrities and news publishers leading the way.

Bluesky is, essentially, a Twitter clone founded by former Twitter CEO Jack Dorsey, who has since cut ties with the company; Bluesky is currently run by software engineer Jay Graber.

As a text-based social media site, Bluesky offers an almost identical experience to Twitter, but with a few interesting tweaks, such as giving users far greater control over what they see on their timeline, with customized feeds.

Bluesky is also federated, meaning users can operate their own servers rather than relying on the site’s official servers; users can switch servers at any time, without changing their username, timeline or friend lists.