The Drop-In Audio App Clubhouse Is Dying. It Was Fun While It Lasted

BRAZIL - 2021/03/19: In this photo illustration the Instagram, Clubhouse, WhatsApp, Twitter, ... [+] Telegram and Facebook app icons seen displayed on a smartphone screen. (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images)

I held a Clubhouse chat recently, inviting people to chat about productivity. It’s the subject of a new book I’m writing, and I wanted to spill the beans.

I championed the talk as being helpful as a way to deal with constant distraction and stress, intending to explain what it is like to write 15,000 articles over a period of 20 years.

In the app, I started inviting people left and right. A few months ago, when I was testing Clubhouse and writing about it more, this would lead to dozens of people joining in on the conversation, sometimes hundreds. These days, most people have turned off notifications or ignore them as they join other rooms.

I noticed a few users I could always rely on to join a chat were not even members anymore. When I posted about the Clubhouse room on my Twitter feed, all I could hear were crickets. This is not good news.

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