A new meme coin launched by President-elect Donald Trump on Friday has a market capitalization of about $9 billion—after hitting a peak of over $15 billion early Sunday—marking Trump’s latest venture into cryptocurrency and merchandise sales in the lead-up to his inauguration.
Trump announced the launch of his meme coin, $TRUMP, in a Truth Social post late Friday, saying the cryptocurrency is celebrating “WINNING” the presidential election and his upcoming inauguration.
Shortly after launching, the price of $TRUMP rapidly rose by more than 300% by Saturday morning, and it kept rallying Saturday night and early Sunday morning—before paring back some of its gains later Sunday.
The digital asset hovered at just over $46 as of 5:25 p.m. EST Sunday, with a market cap of $9.36 billion, according to CoinMarketCap.
The asset—hosted on the Solana blockchain—briefly surpassed $75 early Sunday morning, bringing the total market cap of all tokens in circulation to a peak of $15 billion.