Google Starts Tracking All Your Devices In 6 Weeks—Forget Chrome And Android
An ironic spat this week in the world of big tech. Google attacked Microsoft for “its long history of tricks to confuse users and limit choice,” less than than three weeks after it was accused of “reducing people’s choice and control over how their information is collected,” in response to its new plan to digitally fingerprint users’ devices, not just Android and Chrome — the usual targets of such criticism. That tracking is now just six weeks away.
Two unrelated stories barely a fortnight apart—and yet not really unrelated at all. The common theme is users as pawns, subject to the whims of the staggeringly expansive ecosystems they rely on each and every day.
Google slammed Microsoft after the Windows maker was caught “spoofing” the Google homepage when users searched for Google on Bing.com. Windows Latest was first to spot the spoof and described it as a “a genius move to keep you from Google search.” Bing has featured before in the Microsoft versus Google stakes playing out across Windows PCs, but it has mostly been Chrome versus Edge. Search is the prize, as should have been pretty clear when Apple went to court to help Google defend its default search spot on a billion iPhones. It’s not too many months ago that the iMaker released a video inspired by Hitchcock’s The Birds that essentially warned those iPhone users to steer clear of Chrome.
This was “a clear attempt from Microsoft to make Bing look like Google for this specific search query,” reported The Verge. “The Google result includes a search bar, an image that looks a lot like a Google Doodle, and even some small text under the search bar just like Google does. Microsoft even automatically scrolls down the page slightly to mask its own Bing search bar that appears at the top of search results.”
