It’s fair to say media hype around the metaverse has been nothing short of colossal lately. Across both mainstream and industry-specific outlets.  S

Metaverse, Shmetaverse

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2022-01-13 20:00:09

It’s fair to say media hype around the metaverse has been nothing short of colossal lately. Across both mainstream and industry-specific outlets.

So much so it gives the impression we are on the cusp of a sudden gigantic leap forward in our digital lives. On a level reminiscent of the smartphone.

My objective with today’s newsletter is to actionably frame the metaverse news cycle that’s currently unfolding around us.

By now we all know engineers are engineering it. Developers are developing it. Designers and designing it. Influencers are influencing it. Investors are investing in it.

More specifically, the companies and stakeholders pushing their own individual agenda of a future metaverse vs. hypothesising a realistic outcome trajectory. Then, mapping out where these two narratives overlap.

The pandemic fast-forwarded adoption of software and technologies that push how people live (work and socialise) further online. Probably, by at least a decade.

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