A new company could aim to dethrone Google as the search king: report

Kara Frederick, tech director at the Heritage Foundation, discusses the need for regulations on artificial intelligence as lawmakers and tech titans discuss the potential risks.

The way people search for information online could soon be changing as artificial intelligence continues to advance, and with it a new company could dethrone what has long been the king of online searching.

"It’s certainly conceivable that AI could ultimately replace search, especially if AI can learn what its user wants and deliver more relevant responses," Jon Schweppe, the policy director of the American Principles Project, told Fox News Digital while cautioning that there are still a lot of unknowns with the technology. "We are in the nascent stages of the AI revolution and it’s still not clear that these companies know how to monetize it."

The comments come as new search product called Perplexity has quickly become one of the most talked about platforms in technology, with an AI-driven search function that rivals or even bests traditional search platforms such as Google and Bing, according to a report from the New York Times.

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