Five years of Framework
Framework turned five years old this week! It feels both like an eternity ago and no time at all since we kicked off our mission to remake Consumer Electronics. In that period of time, we’ve:
We say this every year, but this year is going to be insanely exciting. All of the learnings we’ve captured and investments we’ve made across these five years are bearing out in an incredible set of products that we can’t wait to share with you. In the meantime, I thought it would be fun to take a look back at the original manifesto and game plan that I wrote in September through November 2019 in the final stages of preparing to formally start this company. Some parts have gone exactly as hypothesized, some have gone faster than planned, and others are still on our long-term roadmap. Five years in, with growing success in our mission and business, we’re still just getting started. We have a whole industry we’re going to fix with you!
As consumer electronics categories mature and improvements come on slower cycles, consumers want to hold on to products for longer. However, if a part of a device breaks, wears down (as is guaranteed to occur with batteries), or goes out of date, the product becomes non-functional. This is because they are designed as disposable: sealed boxes that can’t be easily or inexpensively repaired and can’t be upgraded at all. Although they are among the most advanced outputs of civilization, they end up landfilled or in the best case recycled like any other waste.
