The New Paid Media
The landscape of paid media has shifted. Traditional paid media — paid search and display ads — has merged with new paid media — influencer marketing. Both are requirements in a fully-leveraged marketing strategy targeting developers.
Freeman & Forrest are the market leaders of new paid media in tech, activating influencers and content creators to create custom content for customers. We lift the voice of our customers with strategically-selected influencer sponsorships to expand brand visibility to their motivated audiences.
A company’s website, blog and developer documentation provides the greatest control for any brand, but with moderate-to-low ROI. The content is produced (typically) by company employees for a company-owned digital property, meaning the messaging is exact and the sales funnel from blog to buy is entirely visible.
However, owned media requires potential users to come to you, meaning they already 1/ are aware you exist and 2/ trust your brand. Owned media typically delivers a moderate ROI. By the time a user relies on owned media they’re either already a customer or bought into brand offerings and are looking to buy.
