With the rise in popularity of AI-generated images and AI-generated modifications of photographs, there has been an increased desire for transparency

Adobe Announces Adobe Content Authenticity App

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2024-10-08 18:00:04

With the rise in popularity of AI-generated images and AI-generated modifications of photographs, there has been an increased desire for transparency regarding whether AI was used wholly, or even in part, in creating an image. To aid in making this determination, Adobe is expanding the capabilities of its Content Authenticity Initiative (CAI) by announcing the creation of a web-based tool called Adobe Content Authenticity.

According to the CAI website, Content Credentials allows a creator to “record and display the most important details about a piece of content at every step of its lifecycle.” These details include the name of the creator and information about the devices used in creating the image, including any software or AI-based tools that were used to modify the image.

Adobe likens Content Credentials to a nutrition label for imagery that helps a viewer understand how an image has been modified from its original incarnation and if that original incarnation was, in fact, AI-generated. I spoke with Andy Parsons, Senior Director of the Content Authenticity Initiative at Adobe, about the Content Authenticity web app, which will launch in early 2025 as a free public beta.