Online dating giants are racing to create AI-powered “wingmen” that can coach frustrated Gen Z users on how to craft better chat-up lines and deve

Dating apps develop AI ‘wingmen’ to generate better chat-up lines

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2024-09-01 07:00:13

Online dating giants are racing to create AI-powered “wingmen” that can coach frustrated Gen Z users on how to craft better chat-up lines and develop a budding romance. Tinder, Hinge, Bumble and Grindr said they are building or testing AI tools and chatbot assistants to do everything from generate icebreakers and building profiles to providing feedback on user flirting.

“AI is going to help people make better connections,” Grindr chief product officer AJ Balance told the Financial Times. “It’s that friend in the bar who’s helping you to ask someone out — but in the virtual context.”

This industry pivot towards AI-powered relationship advice and coaching comes as so-called dating app fatigue, particularly among younger users, continues to plague the online matchmaking market.

Online dating groups are betting that personalised feedback and advice from AI chatbots will bring disappointed daters back to their products.