In a now-viral post on X-formerly-Twitter, Flo Crivello, the CEO of the AI assistant firm Lindy, explained how this bizarre memetic situation featuring Rick Astley's 1987 hit "Never Gonna Give You Up" came to pass.
Known as "Lindys," the company's AI assistants are intended to help customers with various tasks. Part of a Lindy's job is to teach clients how to use the platform, and it was during this task that the AI helper provided a link to a video tutorial that wasn't supposed to exist.
"A customer reached out asking for video tutorials," Crivello wrote in his now-viral tweet thread about the hilarious debacle. "We obviously have a Lindy handling this, and I was delighted to see that she sent a video."
"But then I remembered we don't have a video tutorial," he continued, "and realized Lindy is literally fucking [R]ickrolling our customers."