Yes, that’s right, when a Google Core Update hits you, do nothing. And sometimes doing nothing is the hardest thing to do, ever. Ok, the “nothing

What to do when a Google Core Update hits you.

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2021-07-24 08:00:06

Yes, that’s right, when a Google Core Update hits you, do nothing. And sometimes doing nothing is the hardest thing to do, ever. Ok, the “nothing” is the short version, the long version is a step by step process.

Google always changes. Google Search’s main function is to match supply and demand, content to users, webpages (and other resources) to search queries. As published content always changes, as user behavior always changes, so Google results always changes.

And Google Search logic constantly changes in a small way. 700 times a year, 1200 times a year, 2000 times a year. The reported numbers vary. Google constantly changes the variables of its internal logic. Most changes are market-specific, others are vertical-specific or language-specific. One thing becomes more important here, other things more important there.

And sometimes the underlying logic of how this is all done changes big time. This is called a core update. In the past, Google gave these updates stupid animal names, like Panda, Penguin, Humming Bird, Magic Unicorn (one of these is made up). Thankfully Google stopped with this practice and now they just call them Core Updates.

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