Positioning for Freelancers
Some time ago for a mini conference I gave a small talk about “Positioning for Freelancers”, this is the gist of it.
All activities with the goal to anchor yourself into the mind of your prospective future customers. Whereby “yourself” can mean:
Nearly all freelancer I meet — especially developers — confuse their “prospective future clients” with their peer group.
The target group of positioning is “people who benefit from giving you money,” people benefit because they need something done that they can not do by themselves. These people are not you, and they are not your peer group, they are someone else. Network with your peer group, position yourself for people who would benefit from giving you money.
I.e., When networking don’t be an a**hole. In positioning, you might choose to be an a**hole. Companies might benefit from hiring those. Your network will never benefit from assholes.
