Introducing Enhanced Gen AI Features and Other Tools to Help Build Your Business
Today, we're launching enhanced generative AI features for advertisers, such as full image and text generation, and introducing additional tools and services to help businesses like yours grow. Our goal is to help you at every step of your journey, whether that’s improving ad performance by helping you develop creative variations, automating certain parts of the ad creation process, or increasing your credibility and engagement through Meta Verified.
Now, for the first time, you can create full image variations inspired by your original ad creative with text overlay capabilities, building on capabilities to generate new backgrounds around product images and expanding images to better fit multiple surfaces. For example, imagine you are promoting your coffee bean business by advertising a steaming cup of coffee, our generative AI will be able to create other variations of your ad creative, including scenery that embodies a lush and idyllic farm, and also provide adjustments to the coffee cup to offer you more creative options you can choose. This feature has already started to roll out, and in the coming months, you will also be able to provide text prompts to help us better tailor the creative variations we offer to you.
In addition, you will now have the ability to apply text overlay to images, with a dozen of the most popular font typeface options for brands to choose from. Lastly, image expansion, a feature that allows you to seamlessly adjust creative assets to fit different aspect ratios across multiple surfaces, is now available on Reels and Feed across both Instagram and Facebook, and can now work seamlessly with text overlays on your ads.
