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What It Takes To Make a Map
Everyone loves maps, we thought. They loved looking at them, of course, but also making them. Starting from imaginary treasure maps as kids, to foundational components of the businesses we’ve been a part of, maps have been a consistent utility and source of inspiration. Yet this almost instinctive act of expressing oneself in a spatial medium never crossed the chasm into the digital realm.
Today, map making is constrained to a lucky few who have the time and energy to invest in either expensive and/or hard to use tools. Most of the time, it’s both. That is why most maps are yet to be made. Just ask yourselves; how many maps have you seen since the beginning of the pandemic? And how many maps will you and your business need to make now that climate change is affecting virtually part of our lives? Now ask yourself how you would make a map.
Unless you are an expert in the field or have access to someone who is, you are out of luck if you want to create a map, collaborate on it, and communicate your ideas with it. There’s no reason why it has to be this hard. Perhaps more importantly–we cannot succeed in adapting to the rapid changes to come if it remains this hard. That’s what we are aiming to fix.
