It’s been a little more than two years since Apple (AAPL) kicked long-time partner Intel (INTC) to the curb in favor of designing its own chips. And

Apple says using its own chips gives it a 'unique advantage' over PC industry

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2023-01-30 23:30:06

It’s been a little more than two years since Apple (AAPL) kicked long-time partner Intel (INTC) to the curb in favor of designing its own chips. And with its latest processors hitting the market in its new MacBook Pros and Mac minis the tech giant says its bet has paid off handsomely.

“If you look at even just the gains between M1 Pro and M2 Pro and M2 Max, you know, the CPU performance has gone up 20% GPU’s is 30%,” Bob Borchers, VP of worldwide product marketing at Apple, told Yahoo Finance. “This is not normal for the way in which platforms like this advance. A few years back, you would have been happy with 5% here, 6% there, etc.”

Apple’s M2 Pro and M2 Max, are high-powered versions of its M2, which it introduced in June. The company says the M2 Max, which packs a 12-core CPU and 38-core GPU, is the most powerful and efficient chip for a professional laptop. A MacBook Pro with an M2 Pro, the company claims, is 40% faster than a MacBook with an M1 Pro and 80% faster than a MacBook with Intel’s older Core i9 chip.

But it’s not just about improving product speeds, Tim Millet, Apple vice president of platform architecture, told Yahoo Finance. Building its own chips also allows Apple to avoid third-party bottlenecks.