Apple Inc on Monday said it would let software developers “challenge” the guidelines that govern its app review process and will end its practice of blocking routine bug fixes over minor violations.
Apple’s App Store is the only way for developers to distribute their software to consumers’ iPhones and iPads. Apple keeps between 15 percent and 30 percent of revenues generated by developers in the store, making it a key part of its growth strategy as the pace of iPhone upgrades has slowed.
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To get into the store, apps undergo a review process governed by Apple guidelines. Some rules, such as requiring apps to offer an option to use Apple’s in-app purchasing and split revenues with the iPhone maker, have become a flash point.
Software makers have long been able to appeal to Apple’s rulings, but several told Reuters they are frustrated by the fact Apple retains the final say.