Have you ever thought about team productivity? What does it really mean? How do we measure it? Most vendors promise to save time (up to a day every week 😑), but what will you do with more time? Time is just one dimension of productivity. However, most teams are doing creative work nowadays, and time is not always the problem. On many occasions, we have plenty of time but produce zero value.
This year at Fibery we had many internal conversations around productivity. We believe our industry has hit a ceiling with time-saving productivity tools. Productivity tools have become a commodity: pick any, and it will do its job reasonably well. We had moments of frustration. Why should we build another tool? Should we just stop?
Most team productivity tools help to answer simple questions, like “Who is doing what?”, “When do we plan to complete this?”, “What is the status of the task?” These insights are useful but shallow.
Imagine a tool that helps you to answer impossible questions, like “What should we work on next?” This question is easy to ask, but we still rely on our intuition to answer it. Or a question “Why we are doing this task at all?” Answers to these questions boost team motivation and sense of purpose. These insights are deep.