Book publishers, book authors, and booksellers first discovered computer software in 1983. Spurred by the commercial success of early text adventures like Zork and The Hobbit and by the rhetoric surrounding them, which described the new frontier of text-based digital interactive storytelling as the beginning of a whole new era in literature, publishers like Simon & Schuster, Addison-Wesley, and Random House made significant investments in the field, even as authors from Isaac Asimov to Roger Zelazny signed on for book-to-text-adventure conversions. Meanwhile B. Dalton and Waldenbooks, the two largest bookstore chains in the United States, set aside substantial areas in their stores for software. (Ditto W.H. Smith in Britain.) Those shelves were soon groaning with “computer novels,” “interactive novels,” and “living literature.” Well-known books in the genres of science fiction and fantasy, along with mysteries, thrillers, horror novellas, comic novels… all became computer games. Even the venerable likes of William Shakespeare, Hans Christian Andersen, and Robert Louis Stevenson appeared in shiny new interactive editions. A future American Poet Laureate wrote a text adventure, and Simon & Schuster came within a whisker of buying Infocom, the king of what the latter now preferred to call “interactive fiction” rather than mere text adventures.
This era of “bookware” was as short-lived as it was heady. In 1983, contracts were signed and groundwork was laid; in 1984, bookware products began reaching the public in large numbers; in 1985, with only Infocom’s adaptation of The Hitchhiker’s Guide to the Galaxy having lived up to its maker’s commercial expectations, book publishers began nervously formulating their exit strategies; in 1986, the last stragglers reached the market almost unremarked and bookware passed into history. With computer graphics and sound rapidly improving, game makers now set off to hunt the chimera of the interactive movie instead of the interactive book. It seemed that bookware had been nothing more than an exercise in faulty metaphors.