CMA to have key oversight role over Google’s planned removal of third-party cookies
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Following an investigation, the CMA has secured commitments from Google to address concerns about Google’s proposal to remove third-party cookies on Chrome.
The CMA is to take up a role in the design and development of Google’s Privacy Sandbox proposals to ensure they do not distort competition. The CMA is now launching a consultation on whether to accept Google’s commitments. If accepted, the commitments would be legally binding.
The CMA has worked closely with the Information Commissioner’s Office (ICO) in reviewing the Privacy Sandbox proposals and will continue to work closely with the ICO to assess the effectiveness of alternatives to third party cookies being developed under the proposals.
The offer of commitments is a result of enforcement action that the CMA launched against Google in January 2021, when a number of businesses raised concerns about the company’s plans to phase out third-party cookies and other functionalities in its Chrome browser.
