17 Reasons Your Outbound Emails Go to SPAM (and How to Fix It)

submited by

Style Pass

2021-07-16 13:30:08

Landing in SPAM? Getting labeled as junk? If your outbound email marketing isn’t hitting the inbox, it’s not going to work. Here are 17 reasons your emails go to SPAM — and what to do about it.

If your recipients aren’t interested in your email, they will ignore it — and might even flag it as SPAM. When this happens, you won’t get the engagement you need to build a good domain reputation. You’ll also be wasting time and money reaching out to leads that are a dead end.

Build your ideal customer profile before reaching out to prospects, and keep your contact list well segmented. This approach increases the chances of connecting with people who want to hear what you have to say.

An ideal customer profile is a hypothetical description of the type of company that would realize the most value from your product or solution.

The Harvard Business Review reports that the average professional gets 120 emails a day — and only responds to 25% of them. This volume means it’s easy to have your message buried in an inbox and never opened.