Germany’s Project Eaden Spins $15.6M in Series A Funding for Ultra-Realistic Pork-Free Ham

Using textile technology to modernise and futureproof the $35B ham market, Berlin-based Project Eaden has raised €15M ($15.6M) in an oversubscribed Series A fundraiser.

The startup, which makes whole-cut plant-based meat with fibre-spinning tech, secured lead investors Planet A Ventures and REWE Group, with support from DeepTech & Climate Fonds, Happiness Capital, AgriFoodTech Venture Alliance, and existing backers Creandum and FoodLabs. This takes Project Eaden’s total funding to date to €27M ($28M), just three years since being established.

Christoph Gras, General Partner of Planet A, said: “Research suggests that plant-based products could replace 11–22% of global meat consumption by 2035—but only if improvements are made in taste and texture. Project Eaden is leading this shift with its new fiber technology, which delivers a meat alternative that will appeal even to the most skeptical consumers. This first-of-a-kind approach is a crucial step toward decarbonizing the food sector.”

The fresh capital will support scale-up efforts and a European retail launch. Its ham products will debut at 3,800 REWE supermarkets across Germany in early 2025, providing an alternative to the country’s favourite meat (pork). The company will follow this with entry into several other EU markets by the middle of the year.

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