Frankly, the most surprising thing about the PuriCare is that more tech companies haven’t launched a similar product in recent months. LG is showing it off as part of the upcoming IFA press conference in Berlin — though the company is opting for a virtual presence at this year’s show.
There’s a lot going on in the press release for the “wearable air purifier.” As it notes, “LG PuriCare Wearable Air Purifier resolves the dilemma of homemade masks being of inconsistent quality and disposal masks being in short supply. The PuriCare Wearable Air Purifier employs two H13 HEPA filters, similar to the filters used in the company’s home air purifier products.”
The company seemingly goes out of its way not to mention COVID-19. After all, specific health claims are often subject to different regulations. It’s true, of course, that masks have, at various points, been in short supply during the pandemic. And likely that was the case when LG really started pushing the idea in earnest.
That said, it’s also worth noting that even professionally made masks offer a pretty wide range of efficacy against the virus’s transmission. There are plenty of questions here. For starters, the filter and the question of how effective it might potentially be for both the wearer and the people around them. The latter, after all, is the real argument for wearing masks — to protect the people around.