A hugely viral Facebook post was shared on Twitter this week from a user named @wtb_Michael. I am infinitely fascinated by Facebook engagement bait an

Viral content optimized to piss off old people

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2022-01-14 18:00:04

A hugely viral Facebook post was shared on Twitter this week from a user named @wtb_Michael. I am infinitely fascinated by Facebook engagement bait and I’m especially interested in how large pages are using these text prompt image macros. So I thought I’d go find the post in the wild.

In the course of trying to find this post, however, I discovered there are a lot of similar posts like this going around the platform right now. Though, weirdly, if you search the text from this post, you also get just a bunch of porn? Further proof Facebook’s basic infrastructure is just completely rotten at this point, I guess.

I had never heard of the page that shared this one. It’s called Josh and Lisa and it has about 200,000 followers, which is actually fairly small. And most of the content the page is publishing has pretty low engagement. The double “ee” post though is massive. As of this morning it currently has four million comments and 43,000 shares. Hilariously, this is the top comment:

The Josh and Lisa page was created only two years ago. It has incredibly low reviews and a lot of comments are claiming that Josh and Lisa are not even real and instead are using these text prompt posts to mine users’ data for phishing purposes — which is a thing — but that’s not what’s happening here.

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