63% of Gen Z Would Rather Play Video Games Than Watch a Movie
The battle between the Video Game and Movie industry continues on, driven by Generation Z's preference for video games over movies. According to a 2024 report by the Entertainment Software Association (ESA), a staggering 63% of Gen Z individuals prefer playing video games to watching films (compared to a mere 14% of Boomers). This preference isn’t just indicative a shift in entertainment consumption but also broader changes in social interaction and technology engagement, with 71% of Gen Z also saying that video games are a great way to socialize and only 21% of Boomers agreeing with the same.
Unlike movies, which are more linear and passive forms of entertainment (if one can even sit still and watch for a couple of hours without getting on their phone), video games do a great job at providing an interactive medium where players are not just viewers but active participants. This level of engagement is something that seems to resonate strongly with Gen Z—a generation that grew up with digital technology and values interactivity as well as connectivity. Video games offer a unique environment where players control, or at the very least shape, the narrative and outcome, enhancing their appeal compared to traditional film watching and ensures that no playthrough is ever quite the same.
Video games have evolved far beyond solitary play and negative stereotypes of guys sitting alone in their basements drinking Mountain Dew and eating Doritos (something I myself may do at times; no shame!), and can now be considered important social experiences. Modern gaming is often a communal activity involving communication with friends and strangers alike in virtual environments. This social aspect of gaming is particularly appealing to Gen Z, who use these platforms as connections to spaces for social gatherings and interactions. According to the ESA's report, gaming helps foster a sense of community and connection, which is crucial in an era where digital interactions and settings are increasingly substituting physical ones, especially after the 2020 pandemic where the vast majority of the world was shuttered away, or at the very least drastically impacted in significant ways and remote work is much more common.
