Activision Blizzard is reportedly already making games with AI, and quietly sold an AI-generated microtransaction in Call of Duty: Modern Warfare 3
Activision Blizzard, among other big-name video game companies, is reportedly already using generative AI to create some of the world's biggest games.
Generative AI has been a scolding hot topic for well over a year now, with developers from across the industry speaking out against the tool's potentially harmful impact on job security, human creativity, and the ways it can be used to make unquestionably unethical content like deepfake porn mods.
But a new report from Wired paints a picture of an industry that has already quietly accepted the technology, at least in some major AAA studios. Speaking to Wired, one anonymous source who once worked at the Call of Duty publisher claims that the company promised generative AI would only be used for concept art and other materials that wouldn't make their way into the final game. However, the article claims that by the end of the year, Activision was already selling AI-generated skins in Call of Duty: Modern Warfare 3 via the Yokai's Wraith bundle.
Another anonymous source told the site that "a lot of 2D artists were laid off" as part of Microsoft's wider cuts, which left almost 2,000 employees out of a job. "Remaining concept artists were then forced to use AI to aid their work," the source continues, and have since been made to sign up for training sessions on how to use AI tools. That's because, for now, 2D art assets are easier for AI to conjure up, meaning concept artists, illustrators, graphic designers, and more jobs are all at higher risk.
