Nintendo has no plans to use GenAI in games, instead delivering value that “cannot be created through technology alone”

AI is a hot topic in the tech industry, with more and more companies talking about their plans to use LLMs and similar technologies in game development. Nintendo, however, has its own view on the matter.

Nintendo president Shuntaro Furukawa touched on this topic in a recent Q&A with investors (thanks, TweakTown). He noted that game development and AI-like technology “have always been closely related.”

Traditionally, the term has been used for things like simulating NPC behavior. But it is now increasingly associated with generative AI, which has become a buzzword for investors and executives trying to optimize costs.

Furukawa acknowledged that GenAI could be used creatively, but Nintendo has no plans to use it in its first-party games. The main reason is copyright issues that arise when using models trained on other people’s work.

Generative AI, which has been a hot topic in recent years, can be more creative, but we also recognize that it has issues with intellectual property rights. Our company has decades of know-how in creating optimal gaming experiences for our customers. While we are flexible in responding to technological developments, we hope to continue to deliver value that is unique to us and cannot be created through technology alone.Shuntaro Furukawa president of Nintendo

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