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A complete Django SaaS app to launching "next sale coupons" campaigns and incentive sales on retail business. This project applies a well-known heuristic from behavioral economics to encourage unexpected sales of products and services.
This app models a sale incentive program that rewards customers that originated a recent sale with a cashback coupon, redeemable on a new sale. The goal is to make 1 in 10 customers return (before the average repurchase period) to generate a new sale with a value close the original purchase.
The ordinary app user is a "store". It is a flexible concept that can represent a single store, an autonomous salesperson, a retail chain with many stores or even an e-commerce. A store owns (and only sees and manages) its sales, customers, campaigns and respective coupons.
Therefore a sale is the trigger to bonify customers. Each new registered sale can issue (if eligible) a single new coupon to be redeemed at the same store as the original purchase.
