Tech bros were vocal with stories about why they were returning their Apple Vision Pros earlier in February. However, Apple analyst Ming-Chi Kuo foun

Up to 30% of Apple Vision Pro Returns Are Because Users Don't Get It, Analyst Says

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2024-02-28 19:00:09

Tech bros were vocal with stories about why they were returning their Apple Vision Pros earlier in February. However, Apple analyst Ming-Chi Kuo found that nearly a third of returns were because users couldn’t figure out how to set up the $3,500 newfangled technology .

“It is noteworthy that about 20–30% of users who return their products do so because they do not know how to set up Vision Pro,” said Kuo in a translated analyst note on Wednesday.

Kuo’s investigation finds that just 1% of Vision Pro owners returned their headsets, which is fairly standard, and less frequent than lengthy essays on social media would have you believe. However, a good portion of these returns are because users don’t know how to operate Apple’s spatial computing headset. Apple’s products are renowned for their intuitive user interfaces, like the iPhone and Mac, but it seems the Vision Pro might be missing the mark in this respect.

“Intuitive by design,” is one of Apple’s slogans for Mac computers . “Mac is designed to be easy to learn and use – so you can do more than you ever imagined,” says Apple’s website.