Fender's New Guitar Metaverse Lets You Rock Out in the Clouds
Guitar nerds who can’t quite cough up the dough for a weekend excursion to this massive guitar shaped hotel in Florida may now have a lifeline…in the metaverse .
Fender, maker of all-time six-string classics like the Stratocaster and Telecaster (as well as whatever the hell this is ) announced they’ve teamed up with Meta to create a guitar-inspired virtual word in Meta’s Horizons metaverse platform. Fittingly, the world takes place a giant Statocaster-shaped island floating high in the clouds.
Users can hop into The Fender Stratoverse and jam together with their legless avatars. They’ll have to do a little work before they can rock out, though. After sliding down the giant guitar’s neck, users engage in a “scavenger hunt” where they find hidden guitar chords scattered around the world in the shape of a guitar pick. Once they’re acquired, they’re sent back to the world’s “Riff Maker.” Once the chords are collected, users can then manipulate them to create their own tasty jams and loopable riffs. The Stratoverse also has spaces to play air guitar if music theory isn’t your thing.
“Collaboration and experimentation are essential ingredients to the musical journey, and we’re looking forward to seeing what creators can do with the unlimited potential of the Metaverse and our first Fender Stratoverse experience,” Fender Chief Marketing Officer Evan Jones said.
