Warner Bros. Discovery is coming off a high of its massive box office success from the Barbie movie , but it’s not enough. It’s never enough. In fact, it’s your fault things are not going as well as they should. Yes you, dear viewer, you’ve had it too good for too long. All that content you’ve been paying for has been granted to you too cheaply. You see, prices have to rise, content has to disappear, and viewers need to buckle up and take it on the chin.
At least, that’s the view of one of Warner Bros. Discovery’s top execs. According to a report from The Hollywood Reporter , the company’s CFO Gunnar Wiedenfels told the crowd gathered at the Bank of America Securities Media, Communications & Entertainment Conference Thursday that, “For a decade, in streaming, an enormously valuable amount of quality content has been given away well below fair market value.”
Earlier this year, Warner Bros. Discovery dropped the “HBO” name from its HBO Max streaming slate and combined it with Discovery’s reality TV under the new “Max” brand. When HBO Max started, its ad-free pricing started at $14.99. That’s since increased to $15.99, but the company’s CFO seems to imply that can—and should—go up even more .