Important events in the digital culture rarely get announced in press releases anymore. In the current state of play, most companies do NOT want you t

In 2025, Your Boss Will Launch a Podcast - by Ted Gioia

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2024-12-29 16:00:07

Important events in the digital culture rarely get announced in press releases anymore. In the current state of play, most companies do NOT want you to know what they’re doing.

I wrote about this new climate of deception a few days ago with regard to Spotify. But this is now happening everywhere—especially in emerging media and alt platforms.

So I search for hidden clues—trying to put the pieces together. Every so often, I share my findings and observations with you in these “arts and culture briefing papers.”

Do you remember the golden age of infomercials? People watched advertisements for a full half hour (or more) because they were so entertaining.

I shamefully admit to doing this myself. Along the way, I bought a ShamWow cleaning cloth, a Juiceman juicer, and BluBlocking sunglasses.

There’s something strange happening these days in the podcast world….companies that deal in money have been using podcasts not just as an entertainment medium but also as a weird hybrid of marketing, thought leadership, and networking….