Ply comes out of stealth to announce its no-code customization platform, allowing organizations to build custom internal features into the apps they already use. Instead of buying or building another app, Ply allows adding contextual solutions into apps like Gmail, Zendesk, Salesforce, HubSpot and others - at scale. Co-Founded by CEO Yaniv Tross, COO Zohar Sakal-Glikman, and CTO Guy Schlider in 2021, the company has raised $5 million in funding from Aleph, Slow Ventures, Samsung Next and executives from Salesforce, Google and Atlassian.
Ply is a new breed of no-code platform, focused on contextual solutions. It's built around small pieces of software, aptly named “features”, which enrich existing apps' functionality. One such feature is add-ons, which allow adding buttons and interfaces inside apps, and use data from the item the user is currently viewing, like an email, a deal or a ticket. For example, you can add features to Gmail that get or send Salesforce data, based on the sender of the email you’re viewing. Another feature type is notifications, which lets builders not only define when a notification is sent, but also create custom post-click functionality for approvals, feedback and quick contextual actions. Other features include command bar tools, customer portals and more - all based on existing apps.
“Over the last decade, countless low/no-code tools have emerged to allow building automations, tools and databases. While some use-cases require a new dedicated tool, most of the time having a contextual solution is 10x more effective. It’s more productive, faster to create, easier to onboard to, and effortless to adopt. But mostly, it’s what users actually want,” said Yaniv Tross, Ply’s CEO. “Think about it this way, when a software company wants to solve a problem for its users, it doesn’t create an entire new product. It adds a feature where the problem is. Ply is making this the reality for ops and internal product teams too.”