Apple Search Will Be Different , Not Better
Apple already has one of the world’s largest search engines. The App Store — where we invariably wind up to download Robinhood, Calm, and TikTok— is one of the most-used search engines out there.
But Apple is taking it one step further. As we speak, Apple is in the process of creating a web search engine. We’re already seeing how this would work with new features like linking to external websites from iPhone home screen queries, Siri, and, the App Store.
In the U.S., Google accounts for over 92% of online searches. Search — specifically Google Ads — has been a cash cow for close to a decade and a half.
In late 2020, the U.S. Justice Department sued Google, critiquing the search giant for “unlawfully maintaining monopolies through anticompetitive and exclusionary practices in the search and search advertising markets.”
In addition to sustaining its chokehold on advertising and acting as the self-appointed bouncer of the Internet, Google has been accused by the Department of Justice of providing a worse user experience.
