Every other week, I pick one company/startup you probably know, and go deep on their  go-to-market strategy, how they acquired early customers, and w

How Notion Grows - by Jaryd Hermann - How They Grow

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2022-09-21 12:30:10

Every other week, I pick one company/startup you probably know, and go deep on their  go-to-market strategy, how they acquired early customers, and what their current growth engine looks like. Where relevant, I also share useful  takeaways on their product, strategy, culture, and the macro trends that affect them.

Over the past couple of weeks, I’ve been going down several a rabbit hole to learn as much as I can about a humble little multi-billion dollar company called Notion — trying to get a solid understanding of what’s made them such a startup success story, as well as what actionable, no bullshit, advice I can extract for us to use on growth— and there’s a lot if it!

So, in this first ever How they Grow essay/newsletter/post/memo/piece or whatever we end up calling this, I excitedly bring you…

As we go, I’ll be calling out key learnings and takeaways that can help all of us build and grow better businesses, and also sound smarter in our next meeting. 😎

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